Phone: 203 304-4050


“Media, Media, Media! – Our way of communicating with each other has changed dramatically, and thanks to the Internet, it is still changing and growing. How many touch points do you have, or could have, if you adopted every social media app available?


Being able to communicate is now a given, but doing it effectively is another thing. What does ‘effectively’ mean in this context?    When the telephone was the sole communication device in our lives, effective meant the person on other end of the line responded. 


The anonymity of the internet allows for multiple conversations in many forms (images, text, audio, video) to be started and anyone known or unknown to the poster can respond.  To be effective, somebody must respond, and preferably many people should respond.


To be effective today the content designed for any medium must be new information titled appropriately or in a way that grabs attention. it should be easily understood, but not necessarily widely accepted. This is where the ability to tell a story can help a new producer gain more viewers



The elements of storytelling will help build interest in the simplest of productions and communicate the message effectively with your audience.


Video and audio captured with CTV equipment can be defined as the purposeful telling of a non-fiction story electronically.

The first project, designed to be simple – a speech or presentation - is the opportunity to practice basic planning, set-up and capture skills. This is also the opportunity to think how it can be presented to an audience.


When you apply the elements of non-fiction storytelling to your production it is possible to expand the opportunity to be creative.


These elements require a producer to plan ahead in order to be able to have enough time to capture each, including the body of the program. Here are a few:

1. Establishing shot – this is the setting of your story – where does it take place? Capture stills, zooms and panning shots of the location of the presentation.


2.    Interviews with the speaker. Can you get a few minutes to ask the presenter to synopsize or add to the discussion they are giving?


        3.  Interviews with audience members – done after the talk, but

              you may need to ask them before to stick around and see if

              they are willing.


These ideas do not have to be involved, and may only take few minutes with the interviewer off camera asking questions where subjects restate the questions in their answers. A few sound bytes, even just audio comments, can add something more in depth for viewers.”  


This is just the beginning. With these tools producers can start to build their own individual style of expression through the medium.


CTV is a teaching studio and we look forward to helping producers get to the next level in their productions.

Video Tips by Greg Van Antwerp